How to Create Awesome Mini-Sites
February 21, 2009
If you want to make money online, creating and marketing with mini-sites is perhaps the fastest and cheapest way to achieve your goals.
Firstly, a “mini site” serves a very tight niche market, and delivers very specific content, usually in the form of a membership. Mini-sites are not like blogs or other type of content sites; they sell access to the information instead of giving it out for free. A mini-site can have at bare minimum two pages; the sales page and the download page. Even larger sites rarely have more than 10 “member” pages.
Although mini sites do benefit from search engine traffic, it is not the most important factor. Since all the really good content is behind closed doors, Google will never be able to index it and gve it proper ranking. Therefore if you want to market mini sites, you need affiliates – and LOTS of them. When your site is new and you need to make sales fast, a little bit of PPC knowledge comes in handy.
The most important part of any mini-sites, besides the content, is the sales page. You need to understand how to write basic sales copy that sells, and also arm yourself with a lot of salespage images and other images you can use to make your copy look appealing. Creating a pure-text sales copy is a big mistake, but most people still do it.
The overall design and appearance of your minisites also matters. You can either hire someone to create your design or you can buy web 2.0 minisite templates and easily put together a stunning site yourself.
Of course, in the long run you’ll also want to learn basic image creation and image editing skills to help lower the cost of creating minisites. If you cannot aford Photoshop, you can always try GIMP.
With accurate GIMP videos you can get all the skills you need as far as marketing mini-sites is concerned, but you probably can’t make use of cool stuff like Photoshop e-cover scripts and templates.
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